Okay, so there is one part of the Backcountry Boiler I didn’t design: the logo. And it sure is an important part: if the name of a brand is like, well, the name of a person, then the logo is its face. Fortunately, I had a super talented guy to give the Boiler something with character. His name’s Mat “Mo Money Mo Problems” Thorne, and not only is he a gifted photographer and designer, but he’s my homie. I’ve know him since elementary school, been friends with him since middle school, and he was one of the groomsmen at my wedding. So he designed the logo for me in exchange for one of the Boilers.
What’s also fortunate is that we share the design philosophy that less is more. And I love this logo: beautiful typography, a strong spot color, good proportions. The flame’s cozy but strong.
You should check out his stuff. He’s one of the founders of the up-and-coming design and web development company Sevenbay Design, teaches at Maine Media Workshops, and helped to start Obscura, a visual arts nonprofit. He also has a portfolio of his own stuff. Busy guy. :)